Case study #3

Portakabin

About Portakabin

As Europe's leading provider of modular and self-contained accommodation, Portakabin have a simple business philosophy:

"To provide peace of mind for our customers across Europe through quality buildings and services"

Objective

Design and build a future proof, search engine friendly pan-European web site capable of integrating all of the content and functionality required by the client, now and in the foreseeable future, and provide visitors with a unique and personal web experience.

The lead-time on this project was incredibly tight. A key reason for Ken Robinson Associates being chosen in preference to incumbent agencies was our commitment to deploy the site within 4 months!

Strategy

The project was divided into three major sub-sections that could be developed independently for maximum speed:

An advanced back-end content management system was designed to allow the client's local teams across Europe editorial access to the web site.

Implementation

Considerable effort was invested in producing effectively localized site content in the 4 main languages of the client's operating companies (English, French, Dutch and German).

A significant training programme was implemented prior to deployment so that 'non-technical' staff members were aware of how to update content in their areas of responsibility.

Since going live in July 2003 the UK site alone has seen a tremendous increase in visitor numbers and is now responsible for a significant percentage of business enquiries.

WebCertain provide on-going traffic analysis and marketing consultation enabling the client to remain one step ahead of their competitors at all times.